Today I chatted to Adlip about female archetypes in advertising. I was asked whether advertising has changed to reflect the changing realities of women – and of course it has. But the dominant basic Jungian archetypes remain, especially the Caregiver.
Virtually every shopper brief for an fmcg campaign talks about the … Read More »
Is the latest ANC election campaign masquerading as a Gauteng government campaign, and does this matter?
Recently, building wraps to the value of what is estimated to be over R2 million have gone up around Johannesburg. Concerns have been raised about the fact that they look an awful lot like ANC … Read More »